Sustainable Innovation. Inspiring Brands.

Boost Mobile

Urban underground, homie-to-homie, smack talkin’ with major ‘tude. Look out because Gen Y and Z has a style and a mobile network all their own!

Graphic Standards Manual

Boost Mobile, a Nextel sibling specializing in pay-as-you-go mobile communications, appeals to youth subcultures from the early teens to the late twenties. This distinctive brand features a host of action sports all-star champions of surf, skate, snow, motocross, and hip hop stars alike. EDG worked with Boost Mobile to develop graphic standards that would bring order to their intentionally unruly brand while still allowing for controlled chaos and independence…everything that Boost Mobile, Gen Y and Z calls for.