Sustainable Innovation. Inspiring Brands.

Mamma Chia

For health-conscious individuals seeking an extra dose of vitality and to seed their soul, Mamma Chia is the undeniable drink of choice.

Brand Identity and Package Design
Based off the brand essence of ancient wisdom and modern beauty of the chia goddess, EDG developed a look and feel 
for this outrageously delicious and nutritious health food vitality drink, Mamma Chia. Their tagline echoes that Mamma Chia “Seeds Your Soul”.
Not long after launching this new product line of nine different flavors, health food retailers large and small have embraced 
this new health food drink as it flies off the shelves nationwide. In addition to donating 
a percentage of their profits back to chia farmers, community group and organi-
zations, Mamma Chia is a member of Slow Money Alliance, which strives to
build local and national networks and develop new financial products and
services dedicated to investing in small
food enterprises and local food systems. Recently, Mamma Chia Founder and CEO, Janie Hoffman, was honored by BevNET Magazine as the BevNET Person of the Year. We love to see our clients flourish, especially when they are all about doing well, by doing good.