NBC Universal
Two worldwide entertainment giants merged and corporate standards and brand consistency were required.
In May 2004, these two worldwide entertainment leaders merged together to create NBC Universal and EDG was tasked with developing corporate guidelines for their new identity. The challenge within this prestigious assignment was to integrate many of NBC’s and Universal’s affiliate identities with this new mega entertainment umbrella brand. Ultimately, this online standards guideline presented the new brand prestige, power and the ever-growing legacy of entertainment excellence.
