Sustainable Innovation. Inspiring Brands.

NOW Bakery

“You can taste the love in my cookies and see that love
reflected back in the package design.”

Brand Identity, Packaging and Web Presence

Visionary, Founder and fifth generation Baker, Ray Sutton, of NOW Bakery, “Nourishing Our World,” has created a line
of wholesome and decadently delicious and organic, no gluten and no dairy cookies for the health conscious. Already equipped with an award-winning brand identity that EDG created, our designers kept the essence and integrity of the original NOW Café brand and developed a stunning NOW Bakery cookie packaging system. This package attracts customers with its powerfully bold and appetizing appeal. “Stan and his creative team has put as much of their heart and soul into the creation of this package as I
do with every cookie I bake”, states Ray. “You can taste the love in my cookies and see that love reflected back in the package design.” NOW’s cookies are being packaged in 100% biodegradable kraft bags that use recycled and post consumer materials and are lined with EarthFirst, a compostable
film made from annually renewable plants. So not only are NOW cookies absolutely healthy and heavenly, this conscientious baker is bringing his product to market in
the most sustainable way possible.