Sustainable Innovation. Inspiring Brands.

  • Universal

    The ultimate vacation destination.

    ESCAPE BRANDING GUIDES

    This assignment included individual branding guides and a case for five major Universal Studios properties including; Universal Studios Florida, Universal’s Islands of Adventure, CityWalk, and Universal’s Escape Resorts. Each oversized guide with boldly illustrated and specialty die-cut covers had it’s own vacation-oriented graphics to highlight each unique property. The outer case complete with it’s own luggage tag, was designed to look like an actual suitcase, rounding out Universal’s theme: The Ultimate Vacation Destination.

  • Universal

    From tasty treats to apparel, souvenirs and collectibles,
    EDG developed an array of product merchandise all with
    the Dr. Seuss theme.

    SEUSS LANDING MERCHANDISING

    EDG created several pieces of merchandise for “Seuss Landing,” one of the five destinations at Universal Studios’ Florida theme park, Islands of Adventure.

  • Universal

    Monster madness.

    CONSUMER PRODUCTS GROUP MONSTERS STYLE GUIDES

    Universal Studios’ Monster film library was brought to life when EDG developed this nightmarish, yet handsome style guide to attract potential licensees. A second guide was created for non-likeness characters two years later.

  • Universal

    The Mummy grossed $43 million during its opening weekend
    in the US and went on to gross $416 million worldwide. Not bad
    for the walking dead!

    MUMMY STYLE GUIDE AND PROMOTIONAL GUIDES

    Inspired by this timeless and eerie tale, a variety of logos, textures and backgrounds were developed for a full-color style guide for The Mummy that truly embodied the “undead” spirit of the film. With the Mummy Returns came another job for EDG; a style guide that would assist partners in the design and execution of the film’s key promotional programs. Once again, the job called for an amazing presentation, chock full of all the ghoulish graphics potential licensees could ask for.