Sustainable Innovation. Inspiring Brands.

Wet Seal

The 15-25 year old female demographic is always challenging,
so Wet Seal asked EDG to camp it up with a cool retro look for signage and labels that made a huge splash.

Brand Identity, Signage and Apparel Labeling

Wet Seal, a successful young women’s clothing retailer, with 530 stores in 47 states and Puerto Rico, hired EDG to create a dynamic in-store environment for all of their outlets. This retro, distressed indoor sign, made of wood featuring a neon ring provides a campy distinction between sections within the store. In addition, EDG designers created five separate apparel line identities for Wet Seal; Accomplice, Cement, Blue Asphalt, Uncivilized, and Urban Life.