Graphaids

This family run business, which started
at one location, has successfully grown
to 6 stores throughout Southern California serving design firms, ad agencies, entertainment studios, as well as local artists. This 40+ year-old business, recognizing their identity wasn’t keeping up with the times, saw the need to refresh their image, especially since they were adding digital equipment and printing services to their customer offering. EDG created a very graphic and bold “G” that communicated both digital and fine art and simply expresses their diverse products from
one end of the spectrum to the other. A stationery program, vehicle wraps, interior and exterior store signage were created for their corporate ID program.