{"id":2111,"date":"2013-07-23T17:00:47","date_gmt":"2013-07-24T00:00:47","guid":{"rendered":"http:\/\/evensondesign.com\/?p=2111"},"modified":"2013-07-23T17:47:36","modified_gmt":"2013-07-24T00:47:36","slug":"packaging","status":"publish","type":"post","link":"https:\/\/evensondesign.com\/2013\/07\/23\/packaging\/","title":{"rendered":"Creating Great Food and Beverage Packaging"},"content":{"rendered":"

Why does one appetizing and well-designed food or beverage product leap off the shelf and end up in your customer\u2019s hands over another? It is the fusion of the package shape or carton design, the color, texture, imagery, brand identification and compelling copy. It is everything working together seamlessly delivering a brand promise and emotional draw that will keep your client coming back for more over and over again.<\/p>\n

Well designed food and beverage packaging not only connects with consumers at a price-point level but the most successful designs also create a highly sensorial experience. The goal is to dial up the unconscious emotional response in anticipation of what\u2019s inside the package. That\u2019s what great brand packaging is all about! Sure it has to deliver flavor, texture, and nutritional value, but if it\u2019s not branded and packaged correctly\u2026you\u2019ve lost another customer to the competition no matter what\u2019s inside the box.<\/p>\n

What it boils down to is creating a food or beverage package that not only compels your customer to purchase your product, but elevate your brand presence in the marketplace, deliver a great brand promise and nurture brand loyalty.<\/p>\n

At Evenson Design Group, we bring branding and marketing juice to every client and project we work on. We provide exquisitely refined and affordable design, strategically created to grab the attention of your target audience and leaving your customers with an unforgettable product and brand experience.<\/p>\n

\"blog_packaging_edgoliveoil_520x340\"<\/a><\/b><\/p>\n

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EDG Olive Oil<\/b><\/p>\n

Smooth, vibrant, bold, just like a fine wine, EDG chose to deliver a gift for the holidays from Baena, Spain\u2014 a premier extra virgin olive oil that our clients cherished.\u00a0 Certified organic and\u00a0esteemed by\u00a0connoisseurs to be one of the world\u2019s finest olive oils, EDG was delighted to share this epicurean delight with clients, vendors and friends.
\n\"blog_packaging_mammachia_520x340\"<\/a><\/p>\n

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Mamma Chia<\/b><\/p>\n

Based off the brand essence of ancient wisdom and modern beauty of\u00a0the chia goddess, EDG developed a look and feel\u00a0for this outrageously delicious and nutritious health food vitality drink, Mamma Chia. For health-conscious individuals seeking an extra dose of vitality and to seed their soul, Mamma Chia is the undeniable drink of choice.<\/p>\n

\"blog_packaging_portlock_520x340\"<\/a><\/p>\n

 <\/p>\n

Portlock<\/b><\/p>\n

Portlock products are a leading brand of high quality, wild smoked seafood from the Pacific Northwest and Alaska, since 1935. EDG created a distinctive package design for the company with hand lettering and illustration keeping in the tradition of Portlock products found in specialty retail shops, grocery stores, restaurants, and hotels.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why does one appetizing and well-designed food or beverage product leap off the shelf and end up in your customer\u2019s hands over another?<\/p>\n","protected":false},"author":1,"featured_media":2117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11],"tags":[],"acf":[],"yoast_head":"\nCreating Great Food and Beverage Packaging - Evenson Design Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Great Food and Beverage Packaging - Evenson Design Group\" \/>\n<meta property=\"og:description\" content=\"Why does one appetizing and well-designed food or beverage product leap off the shelf and end up in your customer\u2019s hands over another?\" \/>\n<meta property=\"og:url\" content=\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Evenson Design Group\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-24T00:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-07-24T00:47:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/evensondesign.com\/wp-content\/uploads\/2013\/07\/blog_packaging_520x340.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evenson Design Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@evensondesign\" \/>\n<meta name=\"twitter:site\" content=\"@evensondesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evenson Design Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/\",\"url\":\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/\",\"name\":\"Creating Great Food and Beverage Packaging - Evenson Design Group\",\"isPartOf\":{\"@id\":\"http:\/\/evensondesign.com\/#website\"},\"datePublished\":\"2013-07-24T00:00:47+00:00\",\"dateModified\":\"2013-07-24T00:47:36+00:00\",\"author\":{\"@id\":\"http:\/\/evensondesign.com\/#\/schema\/person\/8429b69b68487b6d93c40e98fd14c502\"},\"breadcrumb\":{\"@id\":\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/evensondesign.com\/2013\/07\/23\/packaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/evensondesign.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating Great Food and Beverage Packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/evensondesign.com\/#website\",\"url\":\"http:\/\/evensondesign.com\/\",\"name\":\"Evenson Design Group\",\"description\":\"Sustainable Innovation. 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