EDG designers created a hot new brand ID for a men’s surf apparel company, EPIC 62, founded by Visionary and Yogi, Maurice Kaehler. Focused on comfort, ease, and style, men no longer have to leave the beach after a long day of carving and amped up aerials with a pair of wet boardies or sand filed neoprene when they can slip into ultra comfy, après surf, wrap-around pants by EPIC 62. This radical new men’s surf line will hit the beaches late in the summer of 2013. “All of our pants are made with love and care in Los Angeles with the finest quality fabric”, states Maurice, “and a percentage of EPIC’s profits will go to the Epic 62/Renee Wilson Fund for Merkel Cell Carcinoma Research.”
Epic 62 will initially launch in Southern California then branch out to like-minded communities across the US through strategic collaborations, private events, and trunk shows. AKAW!…EPIC 62 is a happening thing.