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Fox Sports 1 Makes History
Set to debut in August 2013, Fox Sports 1 is the biggest sports cable network launch in history and EDG was a creative and integral part of this major pitch. Fox Sports Media Group (FSMG) selected EDG to produce an edgy animated Keynote presentation with two heart stopping videos to enroll executives from NASCAR to join forces with Fox. It worked, because on 8/17/2013, FS1 will be available in over 90 million homes, making this the largest sports cable network launch in history.