In the heart of downtown Hermosa Beach, the historic Bijou Theater building constructed in 1923, was transformed as Gallery C with the help of EDG. With 6,500 sq ft. of exhibition space, this landmark building offers a dramatic setting for contemporary California artists to showcase their work. EDG created a handsome brand identity system featuring a striking logotype and eye-catching exterior signage for the noble marquee. In addition, the brand exploration included the creation
of the “Member of the Preferred Galleries
of the World” identity.